A shopping centre that works on a phone.

The old site buried opening hours and campaigns under a slideshow. Most visits came from a phone on the way to the centre, and those visitors needed two answers fast. They were not getting them.

Put the answers first. Hours, stores and current campaigns above everything else, on every screen size, with the marketing story underneath rather than on top of it.

We rebuilt the information architecture around visitor intent, designed mobile first, and built a store directory the centre team updates themselves. Campaign pages became a repeatable template instead of a custom build each time.

Strategy, information architecture, UI and UX design, front end development, CMS setup and handover training for the marketing team.